App Store Optimization: Experts Take on ASO Tips and Trends for

  • The topic of app store optimization never gets old: app store rules are changing at the speed of light, and what worked on the App Store and Google Play yesterday doesn’t always work today, while publishers have to cater to both app store requirements and user needs.To get more news about App Promotion, you can visit official website.

    To help you stay on top of the latest ASO trends and have a greater understanding of what we should expect from 2021, we’ve brought together app store optimization tips and strategies by the leading mobile industry experts who shared their thoughts and insights during App Growth Talks.I think that choosing the right keywords for your app is a massive and big topic. I also think that people are often overcomplicating it a little bit. The first and most important thing when you think about keywords for your app is that they have to be relevant to your app or your mobile game. If you have a running tracking app, for example, and somebody is looking for buying a new t-shirt and your ranking position is #1 – they are not going to download your app because they were looking for something completely different. So, relevance is number one.

    Number two: when there are so many apps in the app stores and there is so much competition, it’s really important to think about “rankability”, or, in other words, ask yourself, “Can I rank for those keywords that I would like to rank for, which I know that are relevant?” When you’re starting a dating app, for sure you want to rank for “dating app” – but it will be super-hard, especially in the beginning, so therefore you should think about which kind of sub-niches you’re taking with your app and really try to focus more on the long-tail keywords, which brings me to the last point.

    It’s diversification in keywords. I think it’s important that you keep in mind that there are short terms that are relevant but there are also long-term keywords that might be super relevant for your app. It’s worth considering to optimize for both of them.
    The main focus of ASO is related to product. If your product is not working, if your product doesn’t help people to get something or to do something, and if it has a lot of bugs, crashes and so on, the visibility is never coming. Because it doesn’t matter how much you optimize your metadata, if your product is not working properly, for sure, you are not getting any visibility on the stores. And I have a lot of cases related to this, because we have seen that when errors in the Google Play Store start appearing and growing, the visibility goes down.

    And the second point is user retention. If you build a product that users don’t like, you are not getting visibility. For sure, user retention depends on a lot of different things like the industry, the geographic, if it is a free app, or a freemium app or freemium game, there are a lot of things that are related to user retention. But if you get, for example, 10 users per day and you lose 10 users per day, this user retention is horrible and for sure you are not getting any visibility. So user retention is a key for growth, for growing businesses, but also, in my humble opinion, it has a very, very high impact on ASO.

    Another thing is that the main part of ASO is metadata and how you optimize your app store listing. And on the other hand, you have the off-metadata stuff, like downloads, user ratings, user reviews, retention, backlinks, popularity and so on. But some people make the mistake when working on the metadata, not being clear what their product is about.

    On the app stores, and specifically I’m talking about the Google Play Store, people have to specify what the product is about. People have to understand what an app or game is about. And the app stores have to understand what an app or game is about. Is it a cafe game, is it an FBS, is it a hyper-casual or ultra-casual game? And what this game is about – about killing zombies or about driving cars? So you have to make the stores and people understand what an app or game is about.